The Heart Behind the Handicraft

At the intersection of tradition and technology, artistry and entrepreneurship, you’ll find Sue Chigorimbo. Known globally as the KraftsQueen, she is more than just an artisan; she is a visionary, a teacher, an innovator, and a mother to three wonderful children—two boys and a girl—who inspire her every day.

Her story isn't just about crocheting beautiful bags. It's about transforming a timeless craft into a global enterprise. Armed with a passion for handmade quality and a Degree in Electronic Commerce, Sue has masterfully blended the tactile beauty of her creations with the boundless reach of the digital world. This unique combination has allowed her to build byMapara from a local passion project into a brand celebrated by customers across continents.

Her influence extends far beyond her workshop. As a respected voice in the business community, Sue has been honored to attend numerous summits such as the 7th SADC Industrialization Week which was hosted by Zimbabwe in 2024, where she shares her insights and advocates for female entrepreneurship. She believes in empowerment through skill, which led her to establish her sought-after monthly workshops, training the next generation of crafters and business owners.

Every bag from byMapara is a piece of this journey—a testament to a mother's love, an artist's skill, and an entrepreneur's unwavering vision.